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Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
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A down-to-earth guide to writing clear and friendly content Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics: Write marketing copy, interface flows, blog posts, legal policies, and emails Develop behind-the-scenes documents like mission statements, survey questions, and project briefsFind your voice and adapt your tone for the situation Build trust and fostering relationships with readers Make a simple style guide
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Product details
Series: Voices That Matter
Paperback: 192 pages
Publisher: New Riders; 1 edition (June 14, 2014)
Language: English
ISBN-10: 0321988191
ISBN-13: 978-0321988195
Product Dimensions:
7 x 0.6 x 9 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#165,059 in Books (See Top 100 in Books)
I'm a designer who has always wished to be a better writer. I've read tons of blog posts, half-read academic-writerly books that made me feel like I wasn't paying enough attention in college, and purchased in earnest how-to's that serve mostly as dust curation tools for my shelf. Nothing has ever really stuck.This is the first book on writing I've read that is practical, approachable, and project oriented. I was able to understand processes that make going about writing less intimidating and more clear. I think most importantly it's given me structured ways to approach what I write and think about what I'm communicating. Nicole and Kate have written a great book that is immensely helpful and fun to read. Thank you!
This book is beautiful, clear and refreshing. One of the things I really appreciate is the small illustrations throughout the book that allow the mind to rest while absorbing their concepts. I appreciate the background of both of the authors and how one works freelance and so has exposure to lots of businesses, while the other works for MailChimp and understands working inside of a larger innovative company.The web moves so fast that it's hard to keep up with the latest designs and best practices. From what I've seen, the majority of the most current best practices are in blog posts, and some are in books from A List Apart and Smashing Magazine - but there's not enough out there. I couldn't find any design books on flat web design updated for 2014, but scores of blog posts. What makes this book stand out is that it's current, written by professionals, concise and easy to grasp the concepts, and just beautiful through and through. I hope the authors continue to write and can inspire designers in their field to create books like this.
Writing for websites and software is my job, and if you're looking to get better at that kind of thing, Nicely Said is the best resource I'm aware of. What I like most about this book is that it focuses on an area of web writing that gets very little attention: the process. Fenton and Lee walk the reader through a hypothetical web project from start to finish, and even experienced writers will learn a lot from the techniques they employ. This book teaches you how to write better web copy, but it also teaches you the research, planning, and communication skills that are vital in this field.
I have recommended this book to many people throughout my company who deal with customer communications. This book articulates all the stuff that good writers do instinctually so that everyone can understand what best practices are for different kinds of communication. Highly recommended.
What differentiates this book from dozens of others just like it? Applicability. I've recommended this book (aggressive hyper-linking) to everyone I know who has writerly aspirations.
Not worth it
Great and clear. Worth the read if you're doing content work.
Anyone who writes for the web should read this book. It’s easy to read and super helpful. More of an elaborate guideline, than an actual book.
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